Privatus Club GC MOU Presentation
WELCOME TO THE WORLD’S
GREATEST GOLF COURSES & EXCLUSIVE
EXPERIENCES BEYOND GOLF
Privatus is an invitation only private membership club, with a focus on access to the most iconic world class golf courses and ‘Beyond Golf’ luxury lifestyle services.
Privatus clients are discerning, internationalist golfers, many of whom are members of prestigious golf clubs themselves and use their Privatus membership, when travelling on business or pleasure, as a unique gateway to extraordinary golfing experiences, global sporting events, exclusive member benefits and professional networking.
Privatus was a concept developed in 2012 whilst Club Founder, Chris Game, was Managing Director of the private members club, City Golf in London. Working with many of the worlds elite golf clubs, this central city base provided not just its own but to all those golf club members travelling to London, with access to exclusive golf and luxury concierge services during their stay in the capital. Through this platform Privatus Club evolved, priding itself on helping clubs throughout the UK and Europe drive more of the golfing wealth from the city itself to the fairways at home and internationally.
Privatus Club Founder explains… “Privatus has always been a very simple concept with a transparent ethos of taking the trusted relationships we have with our clients directly to golf clubs all over the world. Privatus members, like many other golf club members who travel, are seeking a ‘home from home’ golfing experience to equal and even surpass that of their residency golf club membership. Privatus is widely renowned as creating opportunities to welcome, connect and build long lasting relationships with an ilk of clientele desired by golf clubs globally and within the exclusive golfing community as whole”.
We look forward to working with you in the future and providing your club and it’s members, with the benefits you’ll see below.
Privatus Club Founder & CEO
HOW PRIVATUS CLUB WORKS…
‘MOU’ – Privatus have a very discreet and confidential ‘Memorandum Of Understanding’ with the golf clubs we work with. By completing the following Golf Club MOU Form it simply outlines the terms and conditions of the rates and privileges you wish to provide to our clients.
CONFIDENTIALITY – All rates and privileges provided to Privatus are strictly private and will only be made available to our members upon request.
INVITATION ONLY – Every single Privatus member has been invited to join us and proposed for membership, ensuring we maintain the very highest standards of golfers we introduce to the clubs.
GOLF CLUB LOCATIONS – Privatus Club only work with a select few golf clubs globally in regions where our members frequent the most.
GOLF CLUB COSTS – There is no cost to the golf clubs to work with us.
PAYMENTS – All green fees and corporate events are paid directly to the golf club by Privatus and not by our clients, which encourages a subconscious up-spend from our members on the day they play.
GOLF CLUB EXPOSURE – Our members are always keen to learn more about the golf clubs we work with, both digitally through a dedicated course profile within the private members area of our website, (E.g. Royal Portrush GC which is optional) but also to meet with the clubs CEO/Secretary/GM/D.O.G, when playing golf courses, with particular interests in memberships (full/international), corporate events and reciprocal opportunities with their home golf clubs.
GREEN FEE PRIVILEGES – Privatus do not request any reduction in green fee rates, or even any paid commission, however, we would like to include a certain privilege for our members, which has minimal financial and administrative impacts on the clubs but creates that bespoke. enhanced experience and perceived added value to our clients.
GOLF COURSE ACCESS – The main benefit for our UHNW members, is simply access, desiring quality as opposed quantity, with the average Privatus member playing less than a dozen times a year with us.
SPECIAL EXCEPTIONS – Some golf clubs view the direct B2C marketing benefits of welcoming our Privatus clientele, as a justified opportunity to charge our clients a members guest/pro’s rate. Although this is far from expected it’s always greatly appreciated and certainly adds that special member like feel when at the club and playing the course(s). Privatus stipulate that this member guest rate should only apply on a first visit for each of our clients to any club.
GOLF CLUB BENEFITS
CONNECTING A GLOBAL GOLFING COMMUNITY – Privatus are very proactive in introducing our membership clientele and their profiles to the golf clubs we work with and encourage each club to have direct interaction with not just our members but our surrounding lifestyle partners and other heads of industry at golf clubs we work with globally.
BUSINESS & SOCIAL NETWORKS – the membership within Privatus share a number of common interests, mainly the love of playing the worlds very best golf courses but also from time to time, taking the opportunity to host fellow members at their home golf clubs who they’ve built both friendships and business relationships with previously.
RECRUITMENT/CONSULTANCY SERVICES – having close relationships with the worlds top clubs and their management teams, Privatus is kept informed of any employment opportunities and particular services that may be required. Privatus also provide assistance to golf clubs requiring bookings for either management themselves or certain members, examples of such include clubs like Sotogrande, Royal Mid-Surrey and the Wisley, to name but a few.
PRIVATUS INTERNATIONAL PRO-AM & CONFERENCE – an annual invitation only gathering of our members, golf clubs and other business heads of industry.
INTERNATIONAL SERVICES – Privatus can replicate and provide on your behalf, it’s same global golf/lifestyle services to your members and help provide an international ‘home from home’ type membership. This is highlighted to your members as an exclusive privilege courtesy of their ‘home’ club membership with you.
Example: Al Mouj GC in Oman have ‘White Labelled’ and purchased Privatus memberships on behalf of their Corporate Clients whilst also inviting their Individual Members to join Privatus as a major benefit to their ‘home’ golf club membership. Along with all the international playing and lifestyle services Privatus provides, Al Mouj wanted to ensure their members felt constantly engaged with their ‘home’ club whilst travelling for business or pleasure.
COMPLIMENTARY PRIVATUS MEMBERSHIP – we provide a member of your management team with the opportunity to interact with our clients, hospitality partners and corporate associates.
MARKETING OPPORTUNTIES – Due to the number of different golf clubs Privatus work with and the amount of brand partnerships in place, we have access to some incredible marketing tools/platforms, that we are more happy to share and introduce with the golf clubs.
GLOBALISED EXPOSURE – Privatus promotes all the golf clubs we work with in key economic destinations, initially only selecting a very few specific clubs in certain global regions.
CONTROLLED INBOUND GREEN FEE REVENUE – All Privatus Club members will have a handicap of 18 or better.
ADDITIONAL INCOME – this will be generated through all golf club departments, e.g. new memberships, whether full or international, corporate events, food & beverage, hotel stays, pro shop sales and golf lessons, both in person and through e-marketing to our members.
GOLF CLUB DESTINATIONS
WORLDWIDE GOLF COURSES
PRIVATUS CLUB – MEMBERSHIP BENEFITS
GREEN FEE PRIVILEGES
GOLF CLUB BENEFITS
GOLF COURSE ACCESS
UNIQUE MEMBER &
GUEST INVITATIONAL EVENTS
GOLF LESSON PROGRAMS
TOUR PLAYER EXPERIENCES
“Royal Portrush was proud to be the first golf club to launch with Privatus Club and its been a pleasure to work with Chris on developing this unique concept. We look forward to welcoming their members and working with the Privatus team for many years to come, especially during the run up to the 2019 Open Championship”
WILMA ERSKINE – SECRETARY
ROYAL PORTRUSH GOLF CLUB 1984 – 2019
“I’ve known Chris for many years now and worked closely with him since my time at Close House GC. Privatus Club provides the internationalist golfer with all the luxury lifestyle needs they require both on and off the course. It’s an ideal platform for any membership club in providing their members with an ‘ilk for ilk’ experience to playing other world class golfing destinations.”
JOHN GLENDINNING – CHIEF EXECUTIVE OFFICER
THE WISLEY GOLF CLUB
“You only have to look at the unique benefits Privatus Club provides to its members, golf clubs and official Beyond 19 partners, to realise that this is a very rare and special membership club.”
DARREN GRIFFITHS – DIRECTOR OF GOLF
MONTE REI G&CC
“A true private membership – transparent, interactive and exclusively inclusive, this exceptional members club is a game changer.”
OLIVER WILSON – EUROPEAN TOUR PLAYER
RYDER CUP 2008 & EUROPEAN TOUR WINNER 2014