Privatus Club GC MOU Presentation
WELCOME TO THE WORLD’S
GREATEST GOLF COURSES & EXCLUSIVE
EXPERIENCES BEYOND GOLF
Privatus is an invitation only private membership club, with a focus on access to the most iconic world class golf courses and ‘Beyond Golf’ luxury lifestyle services.
Privatus clients are discerning, internationalist golfers, many of whom are members of prestigious golf clubs themselves and use their Privatus membership, when travelling on business or pleasure, as a unique gateway to extraordinary golfing experiences, global sporting events, exclusive travel/member benefits and professional networking.
WHERE IT ALL BEGAN…
Privatus Club was a concept developed in 2012 whilst Club Founder & CEO, Chris Game, was Managing Director of the infamous private members club in the city of London, City Golf. In 2015, Chris moved to work in New York and sadly just 18 months later, City Golf had closed, leaving a majority of the membership still requiring the exclusive golf and lifestyle services they had become accustomed too. From working with the worlds elite golf clubs and providing their members with a base and concierge style services whilst visiting London, City Golf also prided itself on helping golf clubs throughout the UK try and drive more of the cities golfing wealth from the club to fairways all around the country.
Privatus Club Founder explains… “the Privatus Club concept was a seed that was sown in London and a dream launched between New York & Belfast, an idea that was a necessity to my clients before it was even considered a business. As an exclusive private golfing membership club, Privatus simply aimed to mirror what we had achieved in the four walls of City Golf and continue to provide that relentless level of exemplary service, not just to our own members and corporate partners but to those members of the golf clubs we work with, seeking that same ‘home’ golf club service globally. Beyond the courses and the golf clubs themselves to the surrounding economic lifestyle businesses, Privatus is widely renowned as creating opportunities to welcome and build long lasting relationships with the up most desired clientele”.
We look forward to working with you in the future and providing your club and it’s members, with the benefits you’ll see below.
Privatus Club Founder & CEO
HOW DOES PRIVATUS WORK…
GOLF CLUB LOCATIONS – Privatus Club only work with a select few golf clubs globally in regions where our members frequent the most.
GOLF CLUB COSTS – There is no cost to the golf clubs to work with us.
PAYMENTS – Are green fees and corporate events are paid directly to the golf club by Privatus via BACS and not by our clients, which encourages a subconscious up-spend from our members on the day they play and saves the club incurring expensive international card transactions.
‘MOU’ – Privatus have a very discreet and confidential ‘Memorandum Of Understanding’ with the golf clubs we work with and when completing the following Golf Club MOU Form it simply outlines the terms and conditions of the rates and privileges you wish to provide to our clients.
CONFIDENTIALITY – All rates and privileges provided to Privatus are strictly private and will not be displayed on our website or provided to our clients unless requested.
INVITATION ONLY – Every single Privatus member has been invited to join us and proposed for membership, ensuring we maintain the very highest standards of golfers we introduce to the clubs.
GOLF CLUB EXPOSURE – Our members are always keen to learn more about the golf clubs we work with, both digitally through a dedicated course profile within the private members area of our website, (E.g. Royal Portrush GC which is optional) but also to meet with the clubs CEO/Secretary/GM/D.O.G, when playing golf courses, with particular interests in memberships (full/international), corporate events and reciprocal opportunities with their home golf clubs.
GREEN FEE PRIVILEGES – Privatus do not request any reduction in green fee rates, or even any paid commission, however, we would like to include a certain privilege for our members, which has minimal financial and administrative impacts on the clubs but creates that bespoke. enhanced experience and perceived added value to our clients.
GOLF COURSE ACCESS – The main benefit for our UHNW members, is simply access, desiring quality as opposed quantity, with the average Privatus member playing less than a dozen times a year with us.
SPECIAL EXCEPTIONS – Some golf clubs wish to charge our clients a members guest/pro’s rate, which is far from expected but always greatly appreciated, adding that special member like feel when at the club and playing the course(s). Privatus stipulate that this member guest rate should only apply on a first visit for each of our clients to any club.
‘WHITE LABEL’ SERVICES – Along with the type of clientele and added benefits Privatus members bring to playing the golf courses we work with, Privatus can also provide our international concierge services to members of your club. This additional benefit to golf club members is complimentary for their initial golfing experience with us and is highlighted as an exclusive privilege courtesy of their ‘home’ club membership with you.
GOLF CLUB – FURTHER BENEFITS
CONTROLLED INBOUND GREEN FEE REVENUE – All Privatus Club members will have a handicap of 18 or better.
ADDITIONAL INCOME – this will be generated through all golf club departments, e.g. new memberships, whether full or international, corporate events, food & beverage, hotel stays, pro shop sales and golf lessons, both in person and through e-marketing to our members.
GLOBALISED EXPOSURE – Privatus promotes all the golf clubs we work with in key economic destinations, initially only selecting a very few specific clubs in certain global regions.
RECRUITMENT CONSULTANCY SERVICES – having close relationships with the worlds top clubs and their management teams, Privatus is kept informed of any job opportunities and particular services that may be required.
BUSINESS NETWORKING – we are happy to introduce our Privatus membership clientele to the golf clubs we work with and actively encourage each club to have direct interaction with not just our members but our surrounding ‘Beyond 19’ hospitality partners.
COMPLIMENTARY PRIVATUS MEMBERSHIP – we provide a member of your management team with the opportunity to interact with our clients, hospitality partners and corporate associates.
PRIVATUS INTERNATIONAL PRO-AM & CONFERENCE – an annual invitation only gathering of our members, golf clubs and other business heads of industry.
WHITE LABELLING MODEL – Privatus can replicate and provide on your behalf, it’s same exclusive golf/lifestyle services to your members and help provide an international ‘home from home’ type membership.
Example: Al Mouj GC in Oman have ‘White Labelled’ and purchased Privatus memberships on behalf of their Corporate Clients whilst also inviting their Individual Members to join Privatus as an additional privilege to their ‘home’ golf club membership. This enables golf club members to receive all the international playing and lifestyle services Privatus provide, whilst also ensuring they feel constantly engaged with their ‘home’ club.
GOLF CLUB DESTINATIONS
WORLDWIDE GOLF COURSES
PRIVATUS CLUB – MEMBERSHIP BENEFITS
GREEN FEE PRIVILEGES
GOLF CLUB BENEFITS
GOLF COURSE ACCESS
UNIQUE MEMBER &
GUEST INVITATIONAL EVENTS
GOLF LESSON PROGRAMS
TOUR PLAYER EXPERIENCES
“Royal Portrush was proud to be the first golf club to launch with Privatus Club and its been a pleasure to work with Chris on developing this unique concept. We look forward to welcoming their members and working with the Privatus team for many years to come, especially during the run up to the 2019 Open Championship”
WILMA ERSKINE – SECRETARY
ROYAL PORTRUSH GOLF CLUB 1984 – 2019
“I’ve known Chris for many years now and worked closely with him, starting with my time at Close House GC and whilst he was MD at City Golf. Privatus Club is a very niche continuation of the invaluable service he was providing from the city of London to golf clubs all over the world. Today Privatus continues to provide the internationalist golfer with all the luxury lifestyle needs they require both on and off the course. It’s an ideal platform to any membership, an efficient service that compliments club members in gaining an ‘ilk for ilk’ experience to other world class golfing destinations.”
JOHN GLENDINNING – CHIEF EXECUTIVE OFFICER
THE WISLEY GOLF CLUB
“You only have to look at the unique benefits Privatus Club provides to its members, golf clubs and official Beyond 19 partners, to realise that this is a very rare and special membership club.”
DARREN GRIFFITHS – DIRECTOR OF GOLF
MONTE REI G&CC
“A true private membership – transparent, interactive and exclusively inclusive, this exceptional members club is a game changer.”
OLIVER WILSON – EUROPEAN TOUR PLAYER
RYDER CUP 2008 & EUROPEAN TOUR WINNER 2014