Privatus Club GC MOU TEST Presentation
WELCOME TO THE WORLD’S
GREATEST GOLF COURSES & EXCLUSIVE
EXPERIENCES BEYOND GOLF
Privatus Club is an invitation only private membership club, with a focus on access to the most iconic world class golf courses and ‘Beyond Golf’ luxury lifestyle services. Privatus clients are discerning, internationalist golfers, many of whom are members of prestigious golf clubs themselves and use their Privatus membership, when travelling on business or pleasure, as a unique gateway to extraordinary golfing experiences, global sporting events, exclusive travel/member benefits and professional networking.
WHERE IT ALL BEGAN…
Privatus Club was a concept developed in 2012 whilst Club Founder & CEO, Chris Game, was Managing Director of the infamous private members club in the city of London, City Golf. In 2015, Chris moved to work in New York and sadly just 18 months later, City Golf had closed, leaving a majority of the membership still requiring the exclusive golf and lifestyle services they had become accustomed too. From working with the worlds elite golf clubs and providing their members with a base and concierge style services whilst visiting London, City Golf also prided itself on helping golf clubs throughout the UK try and drive more of the cities golfing wealth from the club to fairways all around the country.
Privatus Club Club Founder, Chris, explains… “the Privatus Club concept was a seed that was sown in London and a dream launched between New York & Belfast, an idea that was a necessity to my clients before it was even considered a business. As an exclusive private golfing membership club, Privatus simply aimed to mirror what we had achieved in the four walls of City Golf and continue to provide that relentless level of exemplary service, not just to our own members and corporate partners but to those members of the golf clubs we work with, seeking that same ‘home’ golf club service globally. Beyond the courses and the golf clubs themselves to the surrounding economic lifestyle businesses, Privatus is widely renowned as creating opportunities to welcome and build long lasting relationships with the up most desired clientele”.
HOW PRIVATUS WORKS…
** Privatus Club only work with a select few golf clubs globally in regions where our members frequent the most. There is no cost to the golf club to work with us and all green fees are paid by Privatus.
** All rates and privileges provided to Privatus are strictly private & confidential and will not be displayed on our website or provided to our clients unless requested.
** Every single Privatus member has been invited to join us and proposed for membership, ensuring we maintain the very highest standards of golfers we introduce to the clubs. The majority of our membership are also members of exclusive golf clubs globally.
** Our members are always keen to learn more about the golf clubs they visit, meeting with the clubs CEO/Secretary/GM, with interests in membership, corporate events and reciprocal opportunities with their home clubs.
** Privatus do not require any reduction in green fee rates, or even any commission, we just want to provide an additional experience to our members, which has minimal financial and administrative impacts on you but creates a bespoke and perceived added value to our clients. The main benefit to our UHNW members, is simply access, our members are cash rich time poor and just require quality not quantity, with the average Privatus member playing less than a dozen times a year with us.
** Along with the type of clientele and added benefits Privatus members bring to playing the golf courses we work with, Privatus also provide our international services to all members of these golf clubs. This additional benefit to golf club members is available complimentary for their initial golfing experience with Privatus and is an exclusive privilege courtesy of their ‘home’ membership with you.
We look forward to hopefully working with you in the future and providing the further benefits to your membership as we do to our own.
Privatus Club Founder & CEO
GOLF CLUB BENEFITS
CONTROLLED INBOUND GREEN FEE REVENUE – All Privatus Club members will have a handicap of 18 or better.
ADDITIONAL INCOME – this will be generated through all golf club departments, e.g. new memberships, whether full or international, corporate events, food & beverage, hotel stays, pro shop sales and golf lessons, both in person and through e-marketing to our members.
GLOBALISED EXPOSURE – Privatus promotes all the golf clubs we work with in key economic destinations, initially only selecting a very few specific golf clubs in certain global regions.
RECRUITMENT CONSULTANCY SERVICES – having close relationships with the worlds top golf courses and their management teams, Privatus is kept informed of any job opportunities and particular services that may be required.
BUSINESS NETWORKING – we are happy to introduce our Privatus membership clientele to the golf clubs we work with and actively encourage each club to have direct interaction with not just our members but our ‘Beyond 19’ hospitality partners surrounding each club.
WHITE LABELLING MODEL – Privatus can replicate and provide on your behalf, its same exclusive golf/lifestyle services to your members and help provide an international ‘home from home’ type membership that adds further value to your members home club memberships.
COMPLIMENTARY PRIVATUS MEMBERSHIP – we provide a member of your management team with the opportunity to interact with our members and the other golf clubs we work with, our hospitality partners and corporate associates.
PRIVATUS INTERNATIONAL PRO-AM & CONFERENCE – our annual invitation only gathering of our members plus other golf club and business heads of industry.
GOLF CLUB DESTINATIONS
WORLDWIDE GOLF COURSES
PRIVATUS CLUB – MEMBERSHIP BENEFITS
GREEN FEE PRIVILEGES
GOLF CLUB BENEFITS
GOLF COURSE ACCESS
UNIQUE MEMBER &
GUEST INVITATIONAL EVENTS
GOLF LESSON PROGRAMS
TOUR PLAYER EXPERIENCES
“Royal Portrush was proud to be the first golf club to launch with Privatus Club and its been a pleasure to work closely with Chris on developing this unique concept. We look forward to welcoming their members and working with the Privatus team for many years to come, especially during the 2019 Open Championship”
WILMA ERSKINE – SECRETARY
ROYAL PORTRUSH GOLF CLUB 1984 – 2019
“Privatus Club provides the internationalist golfer with all the luxury lifestyle needs they require both on and off
the golf course. Privatus is the ideal partner to any membership club, acting as platform for our members in gaining an ilk for ilk experience to other golf clubs around the world.”
JOHN GLENDINNING – CHIEF EXECUTIVE OFFICER
THE WISLEY GOLF CLUB
“You only have to look at the unique benefits Privatus Club provides to its members, golf clubs and official Beyond 19 partners, to realise that this is a very rare and special membership club.”
DARREN GRIFFITHS – DIRECTOR OF GOLF
MONTE REI G&CC
“Whether its me personally or any of my members that require the professionalism and convenience Privatus Club ensures when considering golf experiences all over the world, Chris and his team have always been that personal service that every golf club I think needs.”
AGUSTIN MAZARRASA – GENERAL MANAGER
REAL CLUB DE SOTOGRANDE
“A golf club membership is now more than ever, so much more than just the golf course and the clubhouse. My members lifestyles and travel plans mean having a ‘home from home’ style membership in Privatus, enables arranging member requests no matter where they are in the world, so much more effective”
DAVID SHEPHERD – CEO
THE SCANDINAVIAN CLUB
“With the addition of hosting the European Tour event, we needed to add more value to our Corporate members in particular and what Privatus provides internationally does just that. The inclusion of Privatus memberships to our Corporates and invitation of individual members to the Privatus concept, has ensured Al Mouj members stay engaged with the club, whether at home or abroad.”
MUBARAK HILL – GENERAL MANAGER
AL MOUJ GOLF CLUB
“A true private membership – transparent, interactive and exclusively inclusive, this exceptional members club is a game changer.”
OLIVER WILSON – EUROPEAN TOUR PLAYER
RYDER CUP 2008 & EUROPEAN TOUR WINNER 2014
“When launching our new Legends members program, we required a level of exclusivity that I know Chris has been providing to his clients in golf for many years. Privatus gives the Staysure Tour complete confidence whenever any of our members, partners and even legends themselves, are using the Privatus services worldwide.”
MARK ASPLAND – HEAD OF TOUR OPERATIONS
EUROPEAN SENIORS LEGENDS TOUR